Advertise with Smileys
Reach Istanbul's most engaged internationals
Smileys is a curated community of expats and global professionals actively building their lives in Istanbul β Istanbul today, new cities next. Advertise where trust is already built in.
Promoting an event and after editorial coverage rather than paid placement? That is a separate, independent track β see Partner with us.
Rounded figures, measured from our own records on 17 October 2026.
- Members
- 1,600+
- Events since 2023
- 1,000+
- Active clubs
- 170+
- Nationalities
- 110+
Why advertise with Smileys?
Quantity is easy. Quality is rare. Our community is small by design β and that's the point.
A highly targeted audience
Every member is personally reviewed. You're not buying impressions from a random crowd β you're reaching vetted, active, English-speaking internationals living in Istanbul.
People who go out
Our members are relocating professionals, entrepreneurs, and globally mobile creatives. They join to discover the city in person β the restaurants, venues and activities where your brand can be part of the evening.
Trusted context
Recommendations that come through Smileys carry community trust, so we keep paid and editorial apart: sponsored placements are always labelled, and our editorial coverage is independent and not for sale.
Istanbul-first
Minimal wasted reach. 97% of our members are based in Istanbul, making Smileys one of the most geographically precise channels in the city.
Our audience at a glance
Industries that fit our members
Our members are actively exploring Istanbul β restaurants, fitness studios, co-working spaces, real estate. They're your most receptive audience.
The rooms your brand joins
Photos from our events: the kind of rooms your brand would be part of, from small tables to our biggest nights.
Three ways to work with us
Scope and terms are agreed individually after a conversation. Sponsored content is always labelled as such.
Promote an event
Sponsored content, app visibility and agreed social promotion for an event your audience should know about.
Formats: Event Sponsorship Β· Newsletter Feature
Become a monthly partner
Recurring campaigns for relevant events or services, planned together month by month.
Formats: Club Partnership
Sponsor a Smileys experience
Support a language exchange, networking evening or another community activity members already enjoy.
Formats: Event Sponsorship Β· Branded Event
Advertising formats
Each format is designed to feel native to the community β not intrusive. No banner blindness, no ignored ads.
Event Sponsorship
- Brand visibility at a curated event β from small tables to our biggest nights of 30β70 people
- Logo on event page and member communications
- Optional branded activity or product sampling
- Post-event recap in community newsletter
Newsletter Feature
- Dedicated section in our weekly member newsletter
- Custom copy written by the Smileys team
- Direct link to your offer, page, or booking
Club Partnership
- Named partner of a specific interest club
- Recurring visibility across all club events
- Inclusion in club page and member messaging
- First right of refusal on club event sponsorship
Branded Event
- Co-create a bespoke event with the Smileys team
- Full venue, curation, and guest-list management
- Exclusive branding throughout the experience
- Ideal for product launches and brand activations
Pricing is tailored to your goals and format. Get in touch and we'll put together a proposal.
Get in touch
Tell us about your brand and what you're looking to achieve. We read every inquiry and reply by email.
Promoting an event and want editorial coverage? See Partner with us. Want to attend events as a member? Apply to join.